Two checks for an AI-written listing draft

Read the draft twice: once for the facts of the property, once for the people who might live there.

For the facts, put each claim against the listing information you’ve verified — dimensions, dates, fees, school references, amenities. If a detail wasn’t supplied, find out where it came from before it stays. Telling a tool to use only the facts you gave it is an instruction, not proof that it did.

For the people, look for any wording that suggests who the home is for. Ask for language about the property’s features, and read what actually comes back. Fair housing turns on wording and context, and a passage you’re unsure about needs a qualified eye, not a guess.

These tools can add unsupported detail or unsuitable wording. That doesn’t mean every draft does, and these two checks are not a complete advertising or compliance review. Keep the source information, the reviewed draft and the name of the person who approved it together.

In a brokerage, the same questions belong in a written AI policy: which tools and uses are approved, what always gets reviewed, and who is responsible for that review. NAR offers a broker AI-policy template as a starting point (member login required); it needs adapting to your office and the rules that apply to it.