Read your website the way an AI does

Open a fresh conversation in the AI tool you already use. Give it the address of your home page and ask: “Using only this website, describe what this business does, where it works and who it serves. Quote the sentence each part of your answer came from.” If the tool can’t open the link, paste the page text in instead. Then do the same with your About page and one service page.

Read the answer the way a stranger would. Check the services, the towns, the kind of customer, and anything with a date on it: hours, a seasonal offer, a person who has since left. Where the description is wrong or thin, the quoted sentence usually shows why. A line that tries to say two things at once, a town named only in the footer, a service mentioned once and never explained. Those are edits you can make this week.

This test reads your words and nothing else. If the answer quotes nothing, the tool didn’t read the page; it guessed. When a customer asks a tool who to call, it draws on far more than your site, so a clean description here is not what that customer sees, and it says nothing about whether you’ll be recommended. Answers also vary from one run to the next. Save the date, the tool and the answer so the next check has something to compare against.

The same habit works on anything you hand to someone who doesn’t know you: a proposal, a job posting, a listing. Ask them to tell you back what it says. Where their version drifts from yours, the page is doing the talking, not you. Keeping it current is a standing job, not a one-time fix.